Tagline
A phrase or sentence sums up the nature or character of your business. A tagline should be brief, evocative and should imply what you do and/or what you stand for.
Examples:
Dell Computer’s tagline is “Easy as Dell.”
Verizon’s tagline is “We Never Stop Working for You.”
The tagline for Newman’s Own is, “Shameless Exploitation in Pursuit of the Common Good.”
[All taglines are the trademarks or service marks of their respective owners.]